Latest from the Blog
BUS-400 Project Analysis
Samantha Short Value Proposition Wal-Mart is a very large retailer; they provide an assortment of products available to consumers. This includes grocery, automotive, garden, toy, electronics, and so on (walmart.com). Walmart creates value to its customers by offering low prices and convenience in a one-stop shop. Profitability According to Wal-Mart’s 10k report on their corporate…
Marketing Perspective – Social Media Influencers
Influence marketing seems to be a popularity contest and the contest is booming. These influencer personalities range from humor, pranks, and hair styles to make up tutorials, video game runs, and scary stories. I personally follow Brad Mondo and his DIY hair reactions on Snapchat and Facebook. I also follow Bailey Sarian on Facebook for…
Effectively Impacting the Consumer Through Digital Media
Whirlpool is successfully engaging followers by simply involving them. The company is reaching out to consumers for their stories which include Whirlpool appliances. It was kicked off with a digital marketing campaign called “Every day, care”. Whirlpool wants to “prove that every chore is an act of love” (DigitasLBi, Crowdtap, & Whirlpool, 2018). They want to…
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Samantha Jane Short 